Corporate Affairs
The strategic and institutional core.
- Reputation strategy and narrative
- Reputational due diligence in M&A
- Expert reputation reports for litigation
- Stakeholder engagement and support
Strategic reputation advisory
Reputationto Growth
We help leaders, companies, foundations and private wealth structures drive growth by enhancing strategic reputation management and aligning stakeholder expectations.
Services
What we do
Strategic advisory for senior leadership and key decision-makers, focused on what really matters: legitimacy, competitive advantage, resilience, and reputational impact.
Media Relations
Visibility and voice.
- Media relations
- Spokesperson preparation
- Messaging for high-stakes moments
Risk & Crisis Management
Anticipation and protection.
- Monitoring, sentiment and narrative detection
- Risk identification and mitigation
- Crisis management and trust recovery
Team
Reputation Advisors
We bring together experts in reputation strategy, data analytics, and stakeholder engagement to help design, validate, and govern strategic plans with reputational intelligence.
Why X21
The science of reputation
Most reputation tools measure perception. Our proprietary GERS© model goes deeper — gauging how closely your conduct aligns with what stakeholders expect of you. Scientifically validated and powered by AI and natural-language processing to read those expectations, it connects reputation directly to advocacy and a higher Net Promoter Score (NPS): the behavior that grows your business.
- Brand Enhance your corporate identity to foster trust and recognition.
- Performance Meet stakeholder expectations through measurable impact.
- Transparency Build credibility with clear and open communication.
- Integrity Reinforce ethical practices to strengthen relationships.
- Purpose Drive meaningful change and connect with a greater mission.
Our commitments
What you can hold us to
The principles behind every engagement — true whoever you work with, and whatever the brief.
Partners, not pyramids
The people who win the work do the work. Senior counsel throughout, never delegated down.
Evidence before opinion
We measure reputation with our GERS© model before we advise on it.
Candor over comfort
Independent enough to tell you what you'd rather not hear.
Discretion as default
The most important work is the work no one sees.
Contact
Your growth starts here.
However you arrived, there's a way in — tell us what you need.
01 Explore See what we do and how the GERS© model works. 02 Diagnose Get an instant reputation profile in two minutes.
Right now
+34 618 780 772 crisis@x21.consultingCall or email and you reach a person, not a queue. Or leave your details and we call you back immediately.
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